[Designated Ehime prefectural intangible cultural assets]
This Shinto ritual event is held on the third Saturday to Sunday of every April. It was originally started during the Edo era to drive out an evil spirit that kept bringing fire disasters in the region. 20 meter tall log of pine tree brought from the local forest is set in the middle and a man who acts as a demon climb up the log to the top carrying a torch (flambeau) on his back. Quite a spectacular scene to watch.