This is the only festival of Japanese archery in Nanyo region (southern area of Ehime prefecture). It originally started during the Warring States era (1467-1568) by the lord of the Nakatsukawa manor who promoted martial arts. This practice has been handed down in the tradition and recognized as a ritual event to drive out an evil spirit by the recent generation. Every year men who turned Honyaku (the critical age of life) participate as an archer.
Omoto Jinja no Hyaku-Ya Sai (Festival of One Hundred Arrows held at Omoto Shrine)